SOCIAL MEDIA
MANAGEMENT

Crafting and executing social media campaigns to boost community engagement and online orders.

DOWLOAD PORTFOLIO

BOOK A FREE CONSULTATION

Generating 1000+ ORDERS per week THROUGH ORGANIC SOCIAL MEDIA TRAFFIC

I was responsible for the development and management of a social media campaign with the intent to promote the Kindness Cards — created by the Wake Up Project as a lead generator.

WAKE UP PROJECT
KINDNESS CARS

At its peak, the campaign resulted in more than 1000 new online orders each week, all through organic unpaid traffic on social media. It also exposed the brand to an international audience.

Making KINDNESS stories go ‘VIRAL’

Popular posts that I curated for the Wake Up Project’s Facebook page often gathered over 1,000 likes. Years later, the most viral posts continue to generate engagement (screenshots above).

DOWNLOAD PORTFOLIO

REQUEST A CONSULTATION

One of the two most popular posts has reached more than 417,000 likes, 22,000 comments and 31,000 shares. The other one has 386,000 likes, 45,000 comments and 602,000 shares.

Enhancing AFP’s SOCIAL MEDIA PRESENCE and Streamlining Content Production

As AFP's Brand and Communications Manager, I oversaw the rebranding and redesign of templates for social media content, ensuring a fresh and cohesive look for publishing editorial content and promoting the agency’s products.

This initiative streamlined the production of multimedia content, while maintaining brand consistency across social media accounts, marketing campaigns, and other digital platforms.

REACHING TOP 3 ON THE AUSTRALIAN ITUNES PODCAST LIST

As the Marketing Manager of the Wake Up Project, I created and executed the online campaign to promote a 10-episode podcast series about modern masculinity featuring a broad range of Australian public figures from sports, business and TV.

David Koch
TV Host

Tanveer Ahmed
Psychiatrist, Journalist

Michael Cheika
Wallabies Coach

Michael Usher
TV Host

APPLE iTUNES TOP RANKING PODCASTS

PODCAST GUESTS

The series reached the top 3 position of iTunes
Australia and remained among the top 10 for several weeks.