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CONTENT
PRODUCTION

Coordinating  the production of high-quality multimedia content, including: videos, online courses, podcasts, blog articles and printed material.

Coordinating the production of best-selling online courses

As a Project Manager for Mindvalley,
I coordinated the end-to-end production of online courses, some of which generated over US$1 million in revenue.

I acted as the lynchpin between authors, speakers and key team members from several departments, assuring consistency in the "translation" of content to audiovisual, copywriting, design, marketing,  sales and customer support.

Promoting AFP’s Coverage of the Paris Olympics

As AFP's Brand and Communications Manager, I created a brand awareness campaign to highlight the agency’s content production during the 2024 Paris Olympics.

AFP's Campaign for the Paris Olympics

The main video from the campaign showcased behind-the-scenes footage of AFP's photo series Paris, Capital of Sports, featuring portraits of French athletes set against iconic Parisian and Versailles landmarks.

The video was recognised by LinkedIn in its newsletter as one of the top content marketing pieces related to the Games.

Producing AND PROMOTING
video content with
20k - 100k views EACH

As the Brand & Content Manager at the DG Institute, I was responsible for the creative direction of weekly video content across several social media platforms.

BEFORE STRATEGY

AFTER STRATEGY

Editor in chief of over 100 articles

I also acted as DG Institute’s chief editor of more than 100 blog articles on the topics of finance, property and business.

The role involved the coordination of a team of copywriters,  SEO analysts and Social Media managers that generated the following results within 6 months:

50%

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63%

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75%

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increase in
website visits

reduction of
bounce rate

increase in engagement

WEBSITE CONTENT,
DESIGN AND DEVELOPMENT

Throughout my career I have worked as the creative director and project manager of over 15 websites and several landing pages, including e-learning platforms.

My responsibilities extended from overseeing design and development to implementation and maintenance.  

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These included webinars, live broadcasts on Facebook (some gathering more than 20K views) and Youtube content totalling close to 1 million views (pictured above).