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3b. Product Review Logo

BRAND &
PUBLIC RELATIONS

Overseeing PR and SEO strategies to improve brand awareness and reputation.

Dominating the 1st page of Google search

As the Brand & Content Marketing Manager at the DG Institute, I was responsible for improving the company’s reputation on Google search.

3b. Reviews Google My Business Logo

The company’s blog articles and upcoming events.

Video testimonials from the company’s Youtube channel.

Articles from major media outlets featuring the company’s content, products or services.

Hundreds of positive reviews from existing clients on independent platforms such as Product Review and Google Review
(respectively 4.6 and 4.7 star rating).

The strategy aimed to dominate the 1st page of Google on 4 main keywords directly related to the brand. More than 90% of the results were achieved within less than 6 months.

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Featuring content on Australia’s major media outlets

I was also responsible for developing and coordinating the DG Institute’s PR strategy, which featured the company’s content, products and services on Australia’s most prominent media outlets, including: Sky News, Channel 7, Channel 9, Channel 10, Sydney Morning Herald, The Daily Telegraph, among others.

Search Inside Yourself

PRESS RELEASES FEATURED ON: